🏠  Pipeline Overview 📊  Sales & Area Performance 👥  Agent & Lead Analysis
Total GMV Sold
R136.7M
90-day period
Commission Earned
R6.8M
↑ 5.0% avg rate
Sales Concluded
44
of 124 listed
Conversion Rate
35.5%
listings → sold
Avg Days on Market
53
days to sell
Pipeline Forecast
R3.4M
56 active listings
Lead-to-Sale Pipeline 247 total leads · 90 days
📋
New Lead
New247
Entry
📅
Viewing Booked
Book175
71%
🏠
Viewing Done
View119
48%
📝
Offer Made
Offer81
33%
🎉
Sale Concluded
Sale44
18%
Lead→View: 71%
View→Offer: 68%
Offer→Sale: 54%
Commission vs Target
84% of target achieved R0 R8.1M
Earned
R6.8M
Target
R8.1M
Gap
R1.3M
Listing Status
44
Sold
56
Active
24
Expired
Area Performance
Simbithi
R43.1M
8 sold · 28 listed · 29% conv · 61 days
R5.4M
avg price
Ballito
R37.9M
11 sold · 24 listed · 46% conv · 48 days
R3.4M
avg price
Salt Rock
R32.5M
13 sold · 23 listed · 57% conv · 38 days
R2.5M
avg price
Shaka's Rock
R14.1M
6 sold · 31 listed · 19% conv · 74 days
R2.4M
slow
Tinley Manor
R9.1M
6 sold · 18 listed · 33% conv · 52 days
R1.5M
avg price
Monthly Commission Breakdown
Jan 2026
19 sold of 40 listed47.5% conv
R3.0M
Feb 2026
12 sold of 36 listed33.3% conv
R2.0M
Mar 2026
13 sold of 48 listed27.1% conv
R1.8M
Total Q1 2026R6.8M  ·  84% of R8.1M target
Pipeline Intelligence
Of 247 leads, 72 never reached a viewing — the pipeline's biggest single drop-off. Once a viewing happens, 68% make an offer and 54% of offers conclude. Closing that lead-to-viewing gap is the fastest path to the R1.3M target shortfall.
Avg listing priceR3.4M
Active pipeline valueR190.4M
Forecast commissionR3.4M at current conv rate
Area GMV Ranking % = sold/listed conv
Simbithi
R43.10M
29%
Ballito
R37.86M
46%
Salt Rock
R32.49M
57%
Shaka's Rock
R14.12M
19%
Tinley Manor
R9.08M
33%
AreaListedSoldAvg Price
Simbithi288R5.39M
Ballito2411R3.44M
Salt Rock2313R2.50M
Shaka's Rock316R2.35M
Tinley Manor186R1.51M
Avg Days on Market by Area
Shaka's Rock
74 days
Simbithi
61 days
Tinley Manor
52 days
Ballito
48 days
Salt Rock
38 days
Overall avg: 53 days  ·  Shaka's Rock 40% slower than avg
Area Insight
Salt Rock is the standout performer — 57% conversion and only 38 days on market. Shaka's Rock has 31 active listings but only 6 sales and 74-day DOM. Pricing strategy and marketing focus need urgent review there.
Property Type by GMV % = conv rate
Estate
R50.29M
41%
Freehold
R39.10M
43%
Sectional Title
R35.13M
31%
Vacant Land
R12.14M
23%
Pipeline Forecast
R3.38M
projected commission from active pipeline
56 listings × R3.4M avg × 35.5% conv × 5%
At current pace, Q2 commission target of R8.1M requires converting 47.5% of active listings.
Top Agent Commission
R2.10M
↑ Kyle Oosthuizen
Best Conversion Rate
45%
↑ Annika van der Berg
Total Leads (90d)
247
Across 4 agents
Referral Leads
71
↑ Highest conv rate
Agent Performance Ranking commission · sold · conv rate
🥇 Kyle OosthuizenR2.10M
32Listed
14Sold
44%Conv
56Leads
R41.96MGMV
🥈 James NaidooR1.62M
36Listed
9Sold
25%Conv
75Leads
R32.46MGMV
🥉 Sarah MitchellR1.58M
34Listed
11Sold
32%Conv
65Leads
R31.53MGMV
4️⃣ Annika van der BergR1.53M
22Listed
10Sold
45%Conv
51Leads
R30.70MGMV
Coaching Opportunity
James has the most leads (75) but lowest conversion (25%). If James matched Annika's 45% rate, that's +14 additional sales ≈ R720K extra commission.
Lead Source — Volume & Quality
247 Leads
Referral
71 · 28.7%
Social Media
55 · 22.3%
Private Property
45 · 18.2%
Property24
44 · 17.8%
Walk-in
32 · 13.0%
Lead Quality — Conversion Rate by Source
Referral
43%
Private Property
29%
Property24
27%
Walk-in
22%
Social Media
14%
Referral converts at 3× the rate of Social Media
Weekly Activity — Last 30 Days ■ Listed■ Sold
Week 1 Week 2 Week 3 Week 4 16 0
Agent & Lead Insight
Referrals convert at 43% — three times better than social media at 14%. Yet social media generates 55 leads, many of which go nowhere. A structured referral programme targeting past buyers could double referral volume at near-zero cost, adding an estimated R400K–600K in annual commission. James Naidoo's 75 leads with only 25% conversion is also an immediate coaching priority.
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